story and photos by
Algis Kalvaitis
If shopping
is creating ever more complex globalized networks that rely
on multi-tiered databases, daisy-chained electronic systems
and silent nanosecond transactions, then there is nothing
in the architecture of the Grove’s shopping complex
that reflects this. It is a haven of staged urban bliss. Visit
the Grove on Fairfax and Third in Los Angeles for details.
The Grove has an unabashed decorative appeal, the kind that
makes Las Vegas irresistible. I admit with guilty pleasure
that I like its unrepentant Junk Space atmosphere. Who can
resist the polished veneer, the well-lit vitrines? Unfortunately,
not only does it conceal the automated reality of modern business,
it denies shoppers the real pleasures of shopping: the negotiations,
the strategies, and the interactions.
In stark contrast to L.A.’s Grove, shopping in Central
Asia is the kind of confusing, frightening, fascinating and
triumphant experience that makes the Grove feel anesthetized.
Attending the Green Bazaar in Almaty, Kazakhstan, is not a
spectator sport. It is an assault on the senses and a test
of reasoning, logic, debate and arithmetic. The venue allows
for disbelief, disagreement and interaction—a stage
like the Wall Street trading floor where buying and selling
is anything but passive.
| The
Green Bazaar offers what L.A.'s Grove cannot or will not.
The bazaar pushes life back into shopping and replaces
the sterile mall atmosphere with living architecture. |
This form of shopping should not be dismissed as brute or
offensive but rather a kind of rich social experience. Even
if haggling over the price of tomatoes is futile, it is still
a form of interaction. Dispute becomes a kind of social dialogue,
not a reason for recrimination. The Grove removes the need
for confrontation in shopping, making it a non-event, a pedestrian
affair, another one of life’s banalities. Who is to
blame? Technology, culture, or an architecture that fits just
a little too tightly? Whatever the answer, the Green Bazaar
offers what the Grove cannot or will not. The bazaar pushes
life back into shopping and replaces the sterile mall atmosphere
with living architecture.
When the Soviet Union
fell, stability and central planning fell with it. But the
Green Bazaar has never seemed like a place of rock-solid stability.
There is something seedy about the place; a constant feeling
that something is just about to happen. But Almaty’s
Green Bazaar is not lawless like London’s infamous South
Bank of hundreds of years ago, nor somnolent like Los Angeles’s
Grove. It is a place where many locals shop for food, clothes
and other goods, but it is also a social hub.
 |
Progress or retreat?
The Grove |
The Green Bazaar is not far from the Prada, Gucci and Louis
Vuitton boutiques brought here by the prospect of this country’s
oil reserves. In Almaty, the former capital of Kazakhstan,
the decadent pleasure of shopping stems more from the curiosity
it peaks and the senses it heightens. Ironically, the pleasure
that comes from buying material goods at the Grove in L.A.
is surpassed at the bazaar by the simple experience of shopping
there.
The Grove strives to be normal, not provocative. The Green
Bazaar has no such mandate. The reigning question: is anyone
in charge in this place? In the bazaar diversity flourishes
and transforms. More than the unusual goods or customs, the
people who frequent the bazaar—a cross between Kowloon
Walled City and a traveling carnival—elevate the market
into something worth experiencing.
Soon after entering the Green Bazaar from the north side,
you may be offered a rice bag by the portly old Kazakh woman
on the stool, but in the overwhelming confusion of this narrow
entrance, you might overlook her. The entrance is the densest
zone in the entire complex. Once inside, shoppers disperse
down disparate corridors, but here there is pushing and purposefulness.
The result is a human Venturi effect that dissipates as the
space widens from cramped portal to open-air corridor lined
with vendors. Greater density means increased frustration
and friction, which results in lots of cussing in Russian.
In this transition zone, where inside meets outside and consumers
meet consumables, the frenzied activity foreshadows the frantic
movement of the market.
| Catacombs
of flip-flops are stacked to the ceiling. Like the detergent
sellers at the entrance, the shoe sellers define their
boundaries with their goods. Lack of sales creates a surplus
inventory that requires more space—and results in
thicker walls. |
Down the claustrophobic open-air corridor goods wait in ambush.
Boxes of detergent create colorful, repetitious displays that
serve as billboards as well as dividing walls. In front of
the endless array of cooking oils, duck past the sausage vendor.
Sunlight laden with dust rolls down the staircase ahead, but
head right past the catch of the day to reach the best salads
in Central Asia. Here, five Korean women sell salads of carrot
and glass noodles. Their business is steady. The same large
heaps of carrot salad appear each day at their stands. They
are always eager to offer a taste. A large woman awakes from
a daze, rises from her chair and lifts a tangled heap of opaque
noodles with chopsticks. With the other hand she beckons and
smiles, revealing a full set of gold teeth.
Their space is clearly defined by the wooden stalls. Even
though the Salad Women compete for customers each guards her
own territory, bounded by the walls of her stall. Their prices
are similarly fixed and disputing the cost of salad would
be insulting. This is the tacit agreement as soon as their
tofu or black mushrooms are sampled. Nothing is free. Sample
all the salads, but don’t try to negotiate the price.
Within the fabric of the bazaar, their position is uncontested—a
sharp contrast to the panhandlers who wander the aisles.
Unlike the polished
and groomed space of the Grove, the Green Bazaar’s borders
are open to people who are neither consumers nor sellers.
Panhandlers exist in a state of semi-visibility, helped by
some and shunned by others. They make the market a mimetic
alternative to the city of Almaty. Most of the market is concentrated
under the skeleton of an old factory, but the invisible border
of the market spreads beyond the boundaries of the edifice
and absorbs parts of the sidewalk. A variety of products attest
to the incoming current of foreign goods. Arranged in neat
rows along a wide staircase leading to the vegetable vendors,
shoes of all shapes and sizes create a wall bearing the words,
“Made in China.”
 |
Like
mother like daughter; vendors in the bazaar |
Although the ancient route of the Silk Road never ran through
Almaty, modern day China provides its neighbor heaps of inexpensive
consumer goods. Catacombs of flip-flops are stacked to the
ceiling. Like the detergent sellers at the entrance, the shoe
sellers define their boundaries with their goods. Their environment
is not fixed, but continually shifts based on supply and demand.
The greater the demand, the sooner the stock of shoes is depleted.
Lack of sales, on the other hand creates a surplus inventory
that requires more space—and results in thicker walls.
Back in L.A., at the Grove, goods and infrastructure are separate.
Bricks and mortar, unlike flip-flop walls, do not gauge the
health of business.
One floor below the main market is a wide, open-air alley
that leads to a dead-end. Here, shoppers walk down the middle
and observe the wares to either side: carpets laden with pieces
of parts that could be useful to someone somewhere. Each vendor
sells a parade of mismatched items that are neatly organized
in rows, ready for purchase. Each carpet reveals a time capsule
of wares. Watches come from different time periods and from
across political spectrums. Fake Rolexes sit by their Soviet-made
counterparts. Nothing looks new. A thin patina of dust and
time covers all. The vendors deal in an antiquated currency
of nostalgia.
 |
Putty
& paint crowd a path |
The only thing protecting these vendors from passing summer
rains are poorly made rice bag covers. The winds tearing at
the haplessly tied rice cloth gives the impression that you
are at sea—that the sails have torn loose and you are
adrift. Summer storms gather formidable force as they travel
along the barren steppe. Almaty faces desolate grassland and
is regularly hit with dust storms from which the only recourse
is to shield your eyes until they pass. The entire market
shakes and shudders from the wind.
Do not ask the flower vendors if the flowers are fresh. They
will eye you incredulously and stare as if to ask, “Was
Vladimir Ilyich a Communist?” But Communism has faded.
Lenin and Communist memorabilia are now more the fabric of
legend than of the vernacular. The faded medals and posters
of the former Communist regime, venerating hard work and proletariat
dedication, are now kitsch buys for foreigners. But the subject,
and the memory of oppression, is still too close for the Kazakhs
to see the irony in the bright yellow posters urging farmers
to collectivize.
The final resting place
of Soviet medals—if not proudly displayed on the lapel
of a septuagenarian’s dark polyester blazer—is
in the market stall of a bespectacled, bearded man who wears
a dark green jacket the color of army fatigues.
The seller of Soviet symbols is firmly entrenched near the
shoe mongers. His booth is on one of the main thoroughfares
that bisect the market city like a scimitar. He is somber
and seemingly unaffected by the commotion of the market all
around him. Medals that were once awarded for merit are now
sold for a price. His stories are surely more interesting
than the goods he sells.
 |
When
the roof leaks, head for the high ground |
Both the Grove and Green Bazaar are vehicles for getting
goods to customers. But the Grove lacks something that is
integral to the Bazaar shopping experience. The Bazaar is
a product of necessity while the Grove is a product of desire.
In Almaty, shopping is not only about decoration, it is about
interaction between the vendor and the buyer.
In Los Angeles, shopping is sterile. Shopping at the Grove
is reduced to credit card transactions or brief questions
asked of store staff. The entire experience could be replaced
with on-line shopping. The culture of the Bazaar reveals while
the Grove strives to conceal; it strips away human interaction,
replaces vibrant sounds and smells with air-conditioning and
synthetic perfume, it lulls and deadens the senses. The Bazaar,
set in a faraway land, would be uncomfortable, unreal to the
average Grove shopper. It is what customers have forgotten,
what they have been inoculated against and what they may never
have experienced at all.
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Author Algis Kalvaitis is pursuing masters
degrees in architecture and urban planning at the University
of California, Los Angeles. He writes occasionally for Inversion
while surfing, stressing and building intricate cardboard
dioramas of the Smurf Village. Visit his Web site at: www.bol.ucla.edu/~akalva/
Thoughts on this article or architecture and travel in general?
Write us:
editor@inversionmagazine.com
|